Hercules

Many menswear brands still lean on outdated ideas of masculinity. With Hercules, we set out to challenge those norms—expanding the narrative around strength, identity, and self-expression. There's no single way to be a man, and Hercules reflects that. It's a brand built for the diversity of modern masculinity, with a focus on confidence, not conformity. While rooted in online retail, Hercules is more than a store—it's a quiet rethink of how men relate to style, strength, and self-presentation.