Vital Strength
Vital Strength is a sports nutrition brand reframed for the modern athlete. The challenge was to evolve a legacy brand rooted in performance supplements into something more expressive, inclusive, and culturally relevant—without losing its core focus on strength and vitality. The new identity expands the definition of strength—beyond muscles and max reps— toward everyday resilience, self-discipline, and inner power. It speaks to athletes who train for more than just appearance: those who move with purpose.
Read More +Where traditional sports branding often leans into aggression or ego, Vital Strength sets a different tone: grounded, powerful, and personal. We repositioned the brand around a broader, more human idea of strength—emotional as much as physical, individual as much as aspirational.
- Branding
